Search Engine Optimization (SEO) Services
Search Engine Optimization (SEO) Packages, Pricing & Decriptions:
You can click on any of the services in the list below to read a full description of what we do and how it will help your website increase search engine ranking. Custom packages and individual services are also available, so please feel free to contact us for pricing.*Paid directories will be billed upon submission.
$400/ Month |
$600/ Month |
$1000/ Month |
|
$360/ Month |
$540/ Month |
$900/ Month |
|
$340/ Month |
$510/ Month |
$850/ Month |
|
$320/ Month |
$480/ Month |
$800/ Month |
Free SEO Consultation & Report
We provide a complimentary report to find out where your website ranks in the search engines by analyzing each of your keywords to find out where they rank in comparison to all other websites that are trying to rank for the same keyword. We also run a report to show you how the SEO of your current website looks to the search engines. Does your website have 'alt' tags for all of its images? Does your content comply with the 'keyword density' preferences of each major search engine? Do your title tags contain the right keywords? These reports are the first step to figuring out how to improve your websites search engine ranking.
Number of Keywords Optimized
The number of keywords you will want to optimize will depend on how many pages your website has, how large your company is, and of course, how large your budget is. Your website can have as many keywords as you'd like, but to optimize your web pages properly, you should only focus on a few per page. There are a number of reasons that this is true, but the biggest mistake most companies make when starting thier own website is 'keyword stuffing' (stuffing as many keywords on one page as possible with the hopes of ranking highly for all of them). Search engines like to see that your text is user friendly and relevant, not optimized solely for the purpose of improving search engine ranking.
Keyword Research
Whether your website is brand new or well established on the web, keyword research is a very imortant part of SEO. Making sure that you have the best possible keywords is a make-it-or-break-it aspect of website optimization because if you're targeting the wrong keywords, or audience, your website may never get to the 'top 10' results in the search engines. This is very straight forward for new websites as we simply find the best keywords for your site based on your competition, what you do, and what services or products you're offering. For established websites, we research your current keywords to make sure you're targeting the right ones and then find other keywords you may not have thought about or never thought would benefit your business.
Website Code Analysis (Alt Tags, Internal Links, h1 Tags)
Website code analytics goes hand in hand with keyword research. Once your keyword research is completed, you must then be sure you're using each of those keywords in the right places in your website code for maximum search engine optimization results. Alt tags, internal link structure, h1 tags, and h2 tags are all just technical jargon that we don't expect everyone to understand, but the improtance of coding a site properly is detrimental none-the-less.
Monthly Keyword Reporting
If you go to the doctor for a round of treatments, you would probably expect them to give you progress reports along the way to make sure the treatment is actually working. The same goes for SEO. We wouldn't expect you to give us your money every month without proof that what we're doing is benefitting you, your website, your business, and ultimately ... your bottom line. We provide monthly analytical data in easy-to-read .pdf files that detail the progress of our work. We then go over these reports with you until you're comfortable reading them on your own. These monthly reports are a continuation of the initial free report that shows you exactly where your keywords are ranking in the search engines and how the rankings have changed since the previous monthly report was run.
Meta Tags (ie. Title & Description)
Meta tags are important because this is the data provided on the back-end of a website (the code) which is used to give search engines directions on how to categorize your website. This information is not seen by visitors to your website. There are a number of other 'meta tags' used in addition to title and description such as copyright, author, refresh, and the list goes on and on. We analyze these tags to be sure they are properly optimized for search engines and will correct any errors or omissions.
Content Copywriting Analysis (For established websites)
Established websites will already have content, so we check to be sure your formatting is used within that content properly and that there are no issues that will cause the search engines to rank you poorly or not at all. We will re-work your content as necessary by adding bold text, making sure your content is useful and relevant to your readers, and making sure your keywords are used effectively within the text. We will "tweak" your content, but completely re-writing content is not incuded in the monthly charges. Please see hourly rates as detailed above.
Initial Content Copywriting (For New Websites)
Content is a major part of search engine optimization. We will write fresh, unique content optimized with the keywords that were decided on during our keyword research to ensure that your website has the best possible chance to rank highly. Content can be time consuming and frustrting to create and if you're not sure how to optimize it properly, you could hurt your chances of ranking in the top 10 positions in Google and other search engines. Leave it to the experts!
Creation & Upload of Robots.txt
OK, so we don’t actually create a robot to work on your website. Our lives would be much easier if we could. A Robots.txt file is a file uploaded to your website which tells the search engines "how" to 'crawl' your website. This file instructs robots to not crawl and index certain files, directories within your site, or at all. For example, you may not want Google to crawl the /images directory of your site, as it's both meaningless to you and a waste of your site's bandwidth. "Robots.txt" lets you tell Google just that. We will setup this file and add it to your site.
Creation & Submission of Sitemap.xml
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. We will create the Sitemap.xml file and upload it to your website so the search engines can begin indexing your pages easily and with little effort.
Google Analytics Setup & Traffic Analysis
If your website doesn't already have Google Analytics setup, it is a must have! We will setup this reporting tool which generates detailed information about the visitors to your website such as: How many visitors per day, month, year, etc., what pages users visit, what keywords were used to find your website, other referring websites and links, and much more. We will setup this account for you and monitor your traffic. We analyze the Google Analytics data to figure out how we can continue to improve upon your current rankings. We will provide monthly reports including the statistical data provided by Google Analytics so you can see exactly where your traffic is coming from and how each visitor interacts with your website once they get there.
Local Search Optimization
Local search optimization is a way of ensuring that your website is ranked well in searches for your local area. This is accomplished by adding geographical keywords in the search phrases. This will not be relevant for some websites, such as sites targeting worldwide audiences, but is highly beneficial for those who want to target a certain city, county, state, etc.
Link Redirect Audit (301 Redirects, 404 Page not found, Referring sites)
This audit can take care of many issues that search engines might be having with your Web site and may help you "recover" visitors you may be losing due to technical issues. If we find any issues during the audit, we will correct them.
DMOZ Submission
Dmoz is the Internet’s largest directory system (over 4 million web sites) and is maintained by human editors. A web site listing in Dmoz can also be an important part of having a web site rank well in Google, because Google uses Dmoz results in it’s own directory. We will submit your website to this directory. While it takes a while to get your site listed in the directoy due to human interaction being required, it is highly beneficial once it is listed.
Free & *Paid Directory Submissions
Directories are a great way to get traffic and backlinks to your website. A backlink is simply a link from another website to yours. Backlinks are important because the more backlinks you have, the more relevant the search engines think your website is. We will submit your website to a number of free directories (see packages above) as well as paid directories. Paid directories are in addition to monthly pricing. Yahoo search directory, for example, is one paid directry that shouldn't be overlooked. We will provide a list of highly ranked paid directories during our initial consultation so you can decide how many you would like to submit to based on your current budget.
Monthly Link Building
In addition to directories, there are a number of other ways to generate high quality backlinks. Article marketing, blog comments, classified ads, and social bookmarking are all part of an effective backlink strategy, but it doesn't stop there. We will generate a number of backlinks (see packages above) to your site each month and will provide statistics in our monthly reports showing you how many backlinks we've acquired and how much your keyword rankings increased as a direct result.
Competitor Analysis
Analyzing your competition is the best way to make it to the top of search engine results. We will find out who your top competitors are, how they are ranking as highly as they are and then imitate their strategies to force our way to the head of the line.
Social Media Monitor
Monitoring social media is the best way to find out how the public feels about your services, products, website, and overall brand. We monitor Facebook, MySpace, Twitter, Trip Advisor, Digg, Delicious, and a number of other social media platforms tto find out what people are saying about you. Don't worry, if anything negative is being said, we will promptly let you know so you can figure out how to use the feedback to improve your products, services, etc.
Social Media Marketing & Maintenance
If you're not already on Facebook, Twitter, LinkedIn, and YouTube (if your company has videos), we will setup accounts for you. Whether we setup the accounts or they were already established, we will maintain your accounts by posting useful and relevant information on a daily basis to encourage interaction with your brand. Social media also provides backlinks, feedback from real customers (or potential customers), and word-of-mouth advertising, which we all know is priceless.
Blog Setup
If you don't already have a blog, we will set one up for you. Blogs are a great way to get fresh content on your site, which is an advantage when it comes to search engine optimization. We will consult with you to tell you what topics you shoud be blogging about, how to optimize your blogs with keywords, and how often to post your blogs. We do not write the blogs for you included in the monthly pricing, but can write them for you for an additional charge.
Integration of Blog With RSS Feed
An RSS feed allows people to "subscribe" to your blog. Once they are subscribed, they will see your blog updates in their "RSS Reader", which is setup by the user, so you don't have to worry about that. We setup the RSS feed for you and add appropriate links to your website so users know where to find your RSS subscription sign-up. We also submit your RSS Feed to a number of RSS directories.
HTML Newsetter Template
Have a custom HTML Newsletter template created for your business to build upon your exhisting brand and company image. Newsletters are an amazing way to keep past customers coming back again and again and for you to provide them with information about new services or products, updates on exhisting services or products, promotions, discounts, and more ...
Monthly HTML Newsletter Formatting & Mailing
Once your HTML Newsletter Template has been created, you will want to send fresh content to your subscribers each month using that template. We will format your newsletter base don the content you would like sent as well as send it to your entire list of subscribers. (Our prefered vendor for e-mail marketing is currently Constant Contact due to ease of use and reporting tools. Additional monthly charges for Constant Contact account will apply)
